Course Overview

Looking for a digital marketing course in Singapore? After reviewing the available programmes, our team recommends this one for its breadth and practical focus. It covers the full spectrum of modern marketing channels — from social media strategy on Meta and TikTok to search engine optimisation, paid advertising, email campaigns, and analytics. You will develop practical skills to plan, execute, and measure digital marketing campaigns that drive real business results.

Curriculum

Introduction to Digital Marketing
The digital marketing landscape, customer journey mapping, channel strategy, and setting measurable objectives.
Social Media Marketing (Meta & TikTok)
Creating engaging content, paid social advertising, audience targeting, and platform-specific strategies for Meta and TikTok.
Search Engine Optimisation (SEO)
Keyword research, on-page and off-page SEO, technical SEO fundamentals, and building an organic growth strategy.
Search Engine Marketing (SEM)
Google Ads setup, campaign structure, bidding strategies, ad copywriting, and quality score optimisation.
Email Marketing
List building, segmentation, automation workflows, A/B testing, and measuring email campaign performance.
Campaign Strategy & Analytics
Google Analytics, campaign attribution, KPI tracking, reporting dashboards, and data-driven decision making.
Capstone Project
Design and present a complete digital marketing strategy for a real or simulated business scenario.

Benefits

Expand Reach

Learn to connect with your target audience across multiple digital channels and grow your brand's online presence effectively.

Boost Visibility

Master SEO and SEM techniques to ensure your business appears at the top of search results when customers are looking.

Track Performance

Use analytics tools to measure campaign ROI, understand customer behaviour, and make data-driven marketing decisions.

Competitive Edge

Stay ahead of competitors with the latest digital marketing strategies, tools, and best practices used by top agencies.

Funding Options

SkillsFuture Credit (up to 70%) UTAP IBF-STS

What Our Learners Say

★★★★★

"Informative course taught by an industry expert. The practical exercises on Google Ads and Meta campaigns were incredibly valuable. I left the course ready to run campaigns on my own."

Course Participant

★★★★★

"Strengthened my expertise in Google Analytics, social media marketing, SEO, and SEM. The course gave me a holistic understanding of how all the digital channels work together."

Course Participant

SkillsFuture Eligible

Up to 70% Off

With SkillsFuture Credit subsidy

Duration: 21.5 Hours
Schedule: 7 x 3-hour sessions
Format: Online via Zoom
Timing: Flexible weekday/weekend

Connect with a Provider

Training Provider

Vertical Institute

Registered Training Provider

VERTICAL INSTITUTE PTE. LTD. UEN: 201923625H 11 Eunos Road 8, #03-02 Singapore 408601

Visit Provider Website →

Frequently Asked Questions

No prior marketing experience is needed. The course starts with fundamentals and progressively builds to advanced strategies. It is suitable for beginners and those looking to formalise their existing knowledge.

You will work hands-on with Google Ads, Google Analytics, Meta Ads Manager, TikTok for Business, SEO tools, and email marketing platforms. All tools used in the course have free or trial versions available.

Yes, Singapore citizens aged 25 and above can use their SkillsFuture Credit to offset up to 70% of the course fee. UTAP and IBF-STS funding options are also available for eligible participants.

Absolutely. The course is designed to be practical and hands-on. By the capstone project, you will have designed a complete marketing strategy and gained experience setting up and managing real campaigns.

Assessment is through a capstone project where you design a comprehensive digital marketing strategy. There are no written exams. Successful completion earns you a certificate from the accredited training provider.

Yes, both weekday and weekend sessions are available. Contact us to find the schedule that best fits your availability. Multiple intakes run throughout the year.

Digital Marketing Course